Using social media to promote your For Sale By Owner (FSBO) listing can be an effective way to reach a wide audience of potential buyers. Here are some steps and tips to help you get started:

1. Create Eye-Catching Visuals:
   • Take high-quality photos of your property, both interior and exterior. I always used a camera like this, not expensive and took great pix.
   • Consider creating a virtual tour or video walkthrough to showcase your home.
   • Edit your photos and videos to make them more appealing.
2. Choose the Right Social Media Platforms:
   • Focus on platforms that are popular for real estate listings, such as Facebook, Instagram, Twitter, and Pinterest.
   • Facebook, in particular, has dedicated marketplace and groups for real estate listings.
3. Craft Engaging Descriptions:
   • Write compelling and detailed descriptions of your property.
   • Highlight key features and benefits that make your property unique.
   • Use hashtags relevant to real estate and your location.
4. Share Regular Updates:
   • Post updates about your listing regularly to keep it in front of potential buyers.
   • Share any price changes, open houses, or other important information.
5. Leverage Facebook Marketplace:
   • List your property on Facebook Marketplace, where many people search for homes.
   • Be responsive to inquiries and messages from interested buyers.
6. Utilize Real Estate Groups and Forums:
   • Join local real estate groups on Facebook and other platforms.
   • Share your listing in these groups to reach a targeted audience.
7. Run Paid Ads:
   • Consider running targeted paid ads on social media platforms.
   • Use demographic targeting to reach potential buyers in your area.
8. Engage with Comments and Messages:
   • Respond promptly and professionally to comments and messages.
   • Provide additional information to interested buyers.
9. Collaborate with Real Estate Influencers:
   • Reach out to local real estate influencers or bloggers who can help promote your listing.
   • They may have a larger following interested in real estate.
10. Create Shareable Content:
    • Share interesting content related to your property or neighborhood.
    • Encourage your followers to share your posts to increase visibility.
11. Use Instagram Stories and Reels:
    • Instagram is a visual platform, and using Stories and Reels can help showcase your property in a dynamic way.
    • Use relevant hashtags to increase discoverability.
12. Geo-Tag Your Posts:
    • Tag your posts with the location of your property.
    • This helps potential buyers find your listing when searching in specific areas.
13. Network with Local Real Estate Agents:
    • Connect with local real estate agents on social media.
    • They might have clients looking for properties like yours.
14. Monitor Analytics:
    • Use the analytics tools provided by social media platforms to track the performance of your posts and ads.
    • Adjust your strategy based on what works best.
15. Stay Safe:
    • Be cautious when sharing personal information and location details.
    • Arrange meetings with potential buyers in public places or with a friend present.

Remember that effective social media promotion takes time and effort. Consistency is key, and it’s important to maintain a professional and engaging online presence throughout the selling process. Additionally, be open to negotiation and have a clear plan for handling inquiries and offers that come through social media.

Additional info:

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Photo by Gus Ruballo on Unsplash

Thanks for reading!

Don’s a 38-yr Real Estate broker, keen observer and prolific writer. He lives in Nashville, TN.  His    site, mlsDon.com serves FSBOs in the entire state of Tennessee.