Five Things to Remember about Winter

1. There is less competition.
2. There is less competition.
3. There is less competition.
4. You are competing with fewer other houses-for-sale.
5. People still get transferred into your area, outgrow houses, start new jobs, relocate to and within your area for numbers of reasons that don’t stop because the weather is cold.

Six Hacks to Help Sell in the Dead of Winter

Try these, if your house hasn’t sold yet and you still need to sell it.

Pull your house off the market from Thanksgiving for the next three weeks. There’s no shame in that. That fourth week will be ALL CHRISTMAS. Don’t even try to compete! If you don’t sell, we’ll talk soon about possible new year strategies. Maybe the new year will bring fresh eyes for all. But for the rest of this year…

1 You should probably expect fewer showings. Even if the weather is not bad. There are just fewer people out in the open. Remember it only takes one buyer, but sometimes you have to show the house to several prospects before you get the right buyer. Don’t expect a bidding war.

2 In your foyer, entry, or by your front door make sure there are plenty of carpets to wipe feet on when there are showings.

3 Try not to have too much holiday decor. Huge Christmas trees will dwarf the room they’re in. Additionally, display spring and summer photographs. Whether you display your photographs all together on a table, or you’re using these photographs sprinkled in with your other listing photographs.

4 More light always helps in the winter. Open the drapes and turn on every light prior to a showing.

5 Highlight fireplaces and seasonal items. Throw an occasional comforter on the couch or chair.

6 Don’t forget curb appeal! Even though it’s brown looking outside, don’t forget to rake leaves and straighten up your landscaping. You want it to look ready to go when the spring starts to bloom, rather than a project waiting to be done. And remember, to an interested eye, attractive is always attractive, even if the temperature is below freezing.

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