90 Day Re-List

Originally written by Don Martin Jan 21, 2016 Updated July 28, 2019. You can follow all of Don’s work HERE and/or a lowly newsletter HERE. Please share with your buds using the above buttons. Thanks! (Do you deserve the new GOLD LEVEL SERVICE for your MLS listing? Make it easy on yourself!)

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Have you ever picked up a homes magazine in July and looked at a house for sale where the picture still had snow on the roof of the house. That’s what I am talking about keeping your listing fresh.

There are some, and thankfully not as many as there used to be a while ago, agents who list a property and then move on and never pay any further attention to it. They subscribe to the 3 Ps of real estate method. Put it in the MLS, Place a sign in the yard, and Pray…

So keep your listing fresh- no spring flowers all year long!. Keep it fresh in appearance even if you have to change some of the pictures (especially the primary photo,) change the price or commission or incentives from time to time.

The ultimate freshen-up is to completely withdraw the listing and relist it, especially with a small price change and a new primary photo. In most areas and MLS systems, for the same agent to relist, the house must be off a certain number of days, so there is some lost time. But you receive a new MLS number and days-on-the-market clock.

Know before you do it whether the Realtor will charge you to re-list the house, because in some ways it is just as much work to re-list a house as to list it in the first place.

Lather, rinse and repeat, or

Never, never, never give up!

This post was proofread by Grammarly

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Broker Don Martin, founder and CEO of Martin Properties, besides helping hundreds of FSBOs save thousands of dollars, also delivers seminars, keynotes and motivational messages to real estate and sales professionals. His 30+ years of experience in sales, marketing, real estate, promotion, management and technology has empowered thousands to expand their knowledge and achieve their goals. Connect with Martin Properties on Facebook, TheReasonableRealtor.com, MLS-TODAY.com or Amazon.com.

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